Fundamental activity policy

1. As a member of society, Urawa Reds contributes to the healthy development of young people.
2. Urawa Reds provides a healthy recreational space for the local community.
3. Urawa Reds will be a window connecting Saitama and the world.

The raison d'etre of Urawa Reds is to communicate what is important value through sports such as soccer, create a better and more prosperous community and society, and connect it to the next generation. Through its activities, Urawa Reds expresses the power of sports, creates communities and societies where as many people as possible watch, play, and support sports, and nurture sports as a culture. A society in which such sports are part of the culture will create a better and more prosperous community for the next generation and create a society.
To that end, Urawa Reds Red Diamonds has set the value of soccer as "education," "providing vitality," and "encountering and harmonizing with different cultures (diversity)" as a fundamental activity policy, so that we can contribute to everyone. I will try.

* Urawa Reds' declaration and basic activity policy express why Urawa Reds exists and what it is trying to bring to the community and society.

♦ Contribution to the healthy development of adolescents

It is said that soccer turns children into men and men into gentlemen.
This is because the sport of football presents us with various challenges on the pitch and in the stadium, helping us to mature as people.
For example, players who aim to win will face problems while practicing or playing in Trial. They are expected to try to solve these problems as they play, organize their results and experiences, work on improvements, and then return to practice or Trial. They will then encounter new problems and challenges, and will go through a process of trial and error to solve them. In this process, players will learn how to think and act intelligently. In addition, through the accumulation of such efforts, players will also acquire the creativity to predict and solve problems that will arise in Trial or other situations.
Also, by experiencing the joy of winning and the regret of losing, players can learn the importance of not forgetting to be considerate of the other person who is in the opposite position, and the value of those who support them. Even when they win, they should not forget to be grateful to the loser who helped make Trial possible, and even when they are bitter about losing, they should humbly accept the fact and not forget to praise the winner who surpassed them. And in both cases, there are people who will be there for them and give them words of encouragement. Soccer has the power to cultivate intelligence and creativity, to allow players to experience joy, regret, and gratitude, to encourage human maturity, and to develop players into people who are beneficial to society.
And through the play and behavior of these players, and through the bonds and connections that the coaches and club staff who inspire and teach these players, we are able to demonstrate to many people the value of personal maturity and provide educational value to create a better society.

♦ Provision of a place for sound recreation

It is said that recreation is a way to relieve the fatigue of work or study and to regain new energy. We believe that the entertainment venue of Urawa Reds home games can provide energy to many people, especially those in the local community.
Our players train to master the sport of soccer, improve their mind, technique and Trial, and pursue their path as pure athletes, while fighting to the very end in pursuit of victory. We believe that this will inspire, sympathize and move the hearts of our fans. Urawa Reds will show this.
We want as many people as possible to fall in love with Urawa Reds and enjoy supporting them.
Having a team to support allows us to feel more emotions such as joy, fun, anger, and sadness, and we believe this enriches our lives. Also, many people gather around one ball, and one ball generates many topics of conversation and joy, expanding the circle of camaraderie and friendship, forming a community, and allowing us to realize the importance of bonds between people. By providing such a place, we strive to be a source of energy for everyone, especially the local community.

♦ Connecting Saitama and the world

Soccer is a sport that is loved and enjoyed by people all over the world. Soccer tournaments are held in Asia and around the world, and there are also international tournaments where clubs compete against each other. Urawa Reds will create a strong and attractive team and acquire the competitiveness to compete not only in Japan but also in Asia and the world. We will do our best to give you the opportunity to visit. We believe that visiting cities in Asia and the world and experiencing different cultures through the Urawa Reds soccer club will provide opportunities to understand and realize the importance of harmony with others. We believe that it will be a valuable opportunity to create a better society and pass it on to the next generation.
To that end, every city in the world has its own soccer club, and just as the people who live there take pride in supporting that team, we should encourage everyone, especially those in their hometowns. We will continue to strive to be loved by and proud of, to create bonds, and to stand on the stage of Asia and the world together.

Vision for the next 25 years

Aiming to be No. 1 in Asia in every field

Three Aims to Realize Our Vision

A strong and attractive team, a safe, comfortable and enthusiastic packed stadium, an independent and responsible club

It has been 25 years since Urawa Reds was established. The Urawa Reds Urawa Reds have been able to go this far thanks to the many people who have supported us, including our hometowns, our fans and supporters who have walked with us, and our partner companies. Because I had support.
During this time, we won league, league cup, Emperor's Cup and ACL titles, and were able to reach the top in Japan and Asia.
In the next 25 years, in order to aim for the world, we will continue to fight for victory not only in Japan but also in Asia, and will work with the vision of aiming to be number one in Asia in every field so that we can win titles. increase. In addition, in order to realize our vision, Urawa Reds aims to become a strong and attractive team, a safe, comfortable and enthusiastic packed stadium, and an independent and responsible club.

*The vision for the next 25 years and what we should aim for to realize it represent the future image of Urawa Reds and the elements necessary for it.

View of the world provided by Urawa Reds

reds wonderland

Urawa Reds is working to realize the idea that everyone gathers in one ball, that one ball creates topics of conversation and joy for everyone, expands the circle of camaraderie and friendship, and connects with the world. Reds Wonderland expresses such a space that everyone can enjoy.
Also, it is a word that expresses the extraordinary atmosphere created by the first-class play of the Urawa Reds players and the fans and supporters who express their passionate support, centering on the stadium.

The ideal image of the Urawa Reds staff

I aim to be an open-minded and skilled professional who can work with anyone anytime, anywhere.

People are moved and in awe of those who pursue one thing, study it diligently, and strive to master it.
We expect Urawa Reds staff to believe in the power of sport, to master the sport of soccer and their own roles, to make the best possible preparations for Trial and events that come before them, and to always maintain a professional attitude in the pursuit of victory and results.
All staff at Urawa Reds will work hard as professionals in their assigned roles, and strive to have an open mind and first-class skills so that they can achieve results not just as individuals but as a team.

Values that Urawa Reds cherish

[Authentic Orientation] [Harmony] [Innovation and Tradition] [Integrity] [Business Feasibility]

• ・Authenticism is the attitude of always thinking about and pursuing the purpose and essence of things, and is the value that Urawa Reds presents to society with the coolness that people adore.
• ・Harmony is a value that is necessary for an organization to move forward and survive, and is a value that is important to consider others and produce results as a team, even if their positions are different.
• ・Innovation and tradition respect the history and culture of Urawa Reds Urawa Reds, including Saitama soccer, which has been accumulated for more than 100 years. It shows a sense of value that is fearless.
• ・Sincerity is one of the most important things when dealing with things, and it is also a value that is important when building a relationship of trust with people involved with Urawa Reds.
• ・Business feasibility is a value that is necessary to keep Urawa Urawa Reds alive and realize the Urawa Reds declaration.

*The values that Urawa Reds cherish are the criteria for decision-making in all activities to achieve the declaration, activity policy, and vision, and represent the basic values.

Urawa Reds Code of Conduct

1. We value authenticity and aim to create a stadium that can provide the finest entertainment.
2. For the sake of the region, we will carry out all kinds of activities with the ambition.
3. Even if we have different opinions, we will understand each other's position and value harmony so that we can produce results as an organization.
4. We take other people's problems as our own and work hard.
5. We will challenge new things while cherishing tradition.
6. We will work with dedication, diligence, and hard work.
7. In order to continue the club and realize the declaration and policies of Urawa Reds, I will always be aware of the business side and work on my duties.

*The Urawa Reds Code of Conduct is a way of thinking that all members of the Urawa Reds should keep in mind when carrying out their daily activities.

♦ We value authenticity and aim to create a stadium that can provide the finest entertainment.

At Urawa Reds home games, the mascot, Redia, does not appear on the pitch. This is because we want to keep the stage for Trial game to be as free of anything other than Trial as possible, and to allow the fans to enjoy the sport of soccer and the performance of top players. The players' play, the team's performance, and the unique, passionate atmosphere created by the fans and supporters. We will do our utmost to create a stadium that is unique to Urawa Reds, a place of the finest entertainment.

♦ We will carry out all kinds of activities with the ambition to serve the community.

The Urawa Reds exists is because the people of our hometown have accepted us. We will always be grateful for that and carry out activities with the awareness that it will lead to the happiness of everyone in the region and for the region.

♦ Even if we have different opinions, we will understand each other's position and value harmony so that we can produce results as an organization.

Different positions can lead to conflicts as a result of being bound by different opinions and values. However, even if we have different opinions and values, we will first accept the opinions of others and strive to have an open mind to try to understand each other. In addition, in order to work with any kind of person and achieve results, we aim to become a professional in the work we are in charge of and polish our skills.

♦ We take other people's problems as our own and work hard.

In order to achieve our Urawa Reds declarations and activity philosophy, it is necessary to demonstrate our strengths as an organization. Therefore, even if it is a problem of others or other departments, we will always be aware of activities so that we can solve problems and achieve results as an organization.

♦ We will challenge new things while cherishing tradition.

It is said that Urawa Reds was the first team to use the word "supporter" in Japanese football. Urawa Reds Red Diamonds has a tradition of adopting and disseminating what was commonplace in Europe, where soccer is advanced. Saitama City, the hometown of Saitama City, has a history of soccer that goes back over 100 years. While cherishing such traditions, we keep in mind that there is no such thing as the best that cannot be changed.

♦ We will carry out our duties with dedication, diligence, and dedication.

We know that true joy and joy can be found only when we are dedicated, diligent, and hard at work. In all our business, we always try to be single-minded, diligent and hard working.

♦ In order to sustain the club and realize Urawa Reds' declarations and policies, we will always be conscious of business feasibility and work on it.

In order for Urawa Reds to continue to exist, it is necessary not only to contribute to society, but also to secure funds for activities and manage the club. To that end, we will be conscious of business feasibility and carry out activities from the management level to the departmental level and the individual work level.