NEWS

Regarding the "Meiji Yasuda Presents Saitama Sweets Festival in Saitama Stadium" to be held during the match Tokyo Verdy on April 12th (Sun)

On Sunday, April 12th, at Tokyo Verdy match (14:00 kickoff, Saitama Stadium) [MATCH PARTNER Kokudai Seminar], we will be co-hosting "Meiji Yasuda Presents Saitama Sweets Festival in Saitama Stadium" with Saitama City.

Saitama City, which boasts one of the highest cake consumption rates in the country, is home to numerous renowned shops where you can enjoy exquisite sweets.
This year, a selection of the best sweets shops from Saitama will gather at the stadium to offer their exquisite treats. Limited-edition sweets inspired by Urawa Reds are also planned!

Why not enjoy some delicious sweets before Trial and experience the charm of Saitama sweets? We'll deliver a special day where you can enjoy both a sweet moment and an exciting Trial!

*Limit of one item per person per type. Purchase restrictions may be removed depending on the crowd situation.


Event Schedule
Sunday, April 12th, 10:00 AM - 2:00 PM
Venue
Saitama Stadium 2002 South Plaza
Organizer
Urawa Reds
Saitama City
cooperation
JR East Urawa Station

What are Saitama sweets?
Saitama City is a city with a high consumption of confectionery.
According to the Ministry of Internal Affairs and Communications' Household Expenditure Survey, Japan ranked first in the nation for cake consumption for three consecutive years: 2023, 2024, and 2025!
In 2023, it ranked first in consumption of confectionery, and in the average from 2020 to 2022, it also ranked first in consumption of pudding.
Saitama, a city that loves sweets, has many charming sweets shops. To let people know about their appeal, Saitama City is promoting "snacks made within the city" as "Saitama Sweets."

Saitama Sweets Official Website & Social Media
Saitama Sweets website: https://saitamasweets.com/
Saitama Sweets Official Website: https://x.com/saitamasweets
Saitama Sweets Official Instagram: https://www.instagram.com/saitamasweets/

menu


vúke (Tokyo Tenryu)
Bouquet Pudding

vúke (Tokyo Tenryu) "Bouquet Pudding"


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Our signature product, "Bouquet Pudding," is served in the VIP seats at Urawa Red Diamonds.
Using carefully selected ingredients such as Madagascar vanilla, Nasu Goyo eggs, and pasteurized milk, we have brought out the best of vanilla's aroma and flavor. Craft pudding maker vúke (Bouquet) focuses on the steaming process, resulting in a smooth and melt-in-your-mouth pudding made with meticulous care.
~vúke (Bouquet) will help create smiles with our pudding~
Price: 800 yen (tax included)
Other menus
• Amarin Pudding / 1,000 yen (tax included)
• Set of 3 baked goods / 1,000 yen (tax included)
• Cooler bag / 800 yen (tax included)






Café Hourglass
Coffee Anmitsu

Café Hourglass "Coffee Anmitsu"


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This is a new kind of Japanese sweet that combines anmitsu made from natural seaweed by Mizushima Shoten and home-roasted coffee jelly from Cafe Sunadokei, and is served with coffee syrup.
Price: 700 yen (tax included)
Other menus
• Bottled coffee / 700 yen (tax included)






Patisserie Porte Bonheur
Cream puff

Patisserie Porte Bonheur 'Cream Puff'


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We will be selling cream puffs highly praised by player Shusaku Nishikawa. Please try this signature item of Port Bonheur. MEIJI YASUDA J1 100 YEAR VISION LEAGUE. Let's win even one Trial and return to Asia and the world together!
Price: 450 yen (tax included)
Other menus
・Pudding / 440 yen (tax included)
• Scones / 480 yen (tax included)
Canelé / 480 yen (tax included)
• Cookie tin / 3,500 yen (tax included)






Patisserie Apranos
"Misono Strawberry Cream"

Patisserie Apranos 'Misono Strawberry Cream'


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A cream puff available exclusively at Saitama Stadium, featuring rich vanilla-flavored custard cream and Misono strawberries.
Price: 500 yen (tax included)
Other menus
• Misono Strawberry Pudding / 500 yen (tax included)
- Saitama Stadium exclusive: Assortment of 3-color puffed chocolates / 800 yen (tax included)
- Saitama Stadium exclusive: Heart 12 Cookies (2 types, 1 of each) / 400 yen (tax included)
• Baked donut (matcha flavor) / 300 yen (tax included)
• Baked donut (chocolate) / 300 yen (tax included)
• Baked donut (orange) / 300 yen (tax included)
• Baked Donut (Vanilla) / 300 yen (tax included)
Baked donut (cafe) / 300 yen (tax included)
• Baked donut, Earl Grey flavor / 300 yen (tax included)
Galette Bretonne / 600 yen (tax included)






Tiramisu specialty shop Aquila
"A passionate red tiramisu overflowing with strawberries"

Tiramisu specialty shop Aquila's "Strawberry-filled Passionate RED Tiramisu"


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Exclusive to the Saitama Sweets Festival, two tiramisu creations inspired by Urawa Reds will be available: the strawberry-filled "Passionate RED Tiramisu" and the meltingly smooth cocoa-topped "Prideful BLACK Tiramisu." Aquila is a highly regarded shop, the only one selected as one of the final 10 items for the Tiramisu World Cup Japan representative selection, and their tiramisu is also served at high-end dealerships. Enjoy these amazing tiramisu creations, specially made for this event, to get your spirits up before Trial!
Price: 630 yen (tax included)
Other menus
• Our proud BLACK Tiramisu with fresh cocoa powder / 630 yen (tax included)
Tiramisu popcorn / 590 yen (tax included)






Cream Tea Cafe
"Red Sparkle Berry Berry"

Cream Tea Cafe "Red Sparkle Berry Berry"


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This is a specialty egg-free scone shop in Higashi-Urawa. They use Hokkaido-produced fresh cream and flour to create popular scones that are crispy on the outside and moist on the inside. This time, as a scone to support Urawa Reds, they will be selling "Red Sparkle Berry Berry," which uses a double berry blend of strawberries and cranberries.
Price: 460 yen (tax included)
Other menus
・Good Morning Milk / 380 yen (tax included)
• Exciting Double Chocolate / 400 yen (tax included)
・Mugamuchu Lemon / 420 yen (tax included)
Twilight Maple / 420 yen (tax included)
• Enchanting Rum Raisin / 450 yen (tax included)
Midnight Pepper Cheese / 400 yen (tax included)
• Destiny Orange and Hazelnut (Chocolate Covered) / 450 yen (tax included)






Dante, a handmade cheesecake shop
"Cheesecake"

Dante's Homemade Cheesecake Shop: 'Cheesecake'


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This rich, melt-in-your-mouth baked cheesecake boasts a perfect balance of flavors, aroma, and aroma, thanks to the use of carefully selected ingredients including high-quality fresh cream and cream cheese, as well as the maturation process that enhances its deliciousness.
The skills of the craftsmen who watch over everything every day are truly outstanding.
Price: 500 yen (tax included)






Zenshuan Daikokuya
"Kuzubar"

Zenshuan Daikokuya "Kuzu Bar"


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Because it uses kudzu starch, it's filling yet low in calories!!
Since we don't use any preservatives, it's safe for children to eat!
Price: 250 yen (tax included)
Other menus
Red bean rice / 400 yen (tax included)
Chestnut rice / 450 yen (tax included)
・Karami Mochi / 450 yen (tax included)
Anko mochi (rice cake with sweet bean paste filling) / 450 yen (tax included)
・Dango (2 skewers) / 300 yen (tax included)
Strawberry mochi / 300 yen (tax included)
• Anko Cookie / 600 yen (tax included)






Adachiya Confectionery Shop
"Kumquat Manju"

Adachiya Confectionery's "Kumquat Manju"


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We have been operating for many years diagonally across from Saitama City Hall. Our most popular product is the kumquat manju, which contains a whole kumquat inside. We also have brown sugar dorayaki, which uses Saitama-grown Ayahikari wheat flour and is characterized by its chewy texture. On the day, we also plan to sell other fresh sweets such as dango and sekihan.
Price: 250 yen (tax included)
Other menus
・Dango (rice dumplings) / 150 yen (tax included)
・Red bean rice / 550 yen (tax included)
• Wild vegetable rice dish / 550 yen (tax included)
Strawberry mochi / 400 yen (tax included)
Kashiwa mochi / 250 yen (tax included)
Warabi mochi / 300 yen (tax included)
Brown sugar dorayaki / 250 yen (tax included)
・Nichinichi Busse / 200 yen (tax included)
・3 pieces of castella cake / 550 yen (tax included)
・Kusa Dango (rice dumplings with mugwort) / 500 yen (tax included)






WA Bagel
"Double Chocolate & Custard"

WA Bagel 'Double Chocolate & Custard'


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A new kind of bagel that can be enjoyed both as bread and as a sweet treat. The bittersweetness of the Belgian chocolate is complemented by the rich vanilla bean-infused custard cream sandwiched inside. Enjoy the transformation from a crunchy, ice cream-like texture to a smooth, cool cream.
Our shop uses only high-quality ingredients carefully selected by a registered dietitian, including rare Hokkaido-grown "Haruyutaka" wheat, Saitama-grown rice flour, and natural yeast, to make our bagels. We also sell baked goods such as scones and cookies that generously use Hokkaido-grown fresh cream and butter.
Price: 550 yen (tax included)
Other menus
• Cream Berry Magatama Red Bagel / 550 yen (tax included)
・Rice flour baked goods "WA Scones" / 400 yen (tax included)
・Rice flour baked goods "WA Cookies" / 300 yen (tax included)






Patisserie Moi
Shortcake in a tin

Patisserie More 'Shortcake Tin'


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This luxurious cake is filled with plenty of fresh cream from Hokkaido, packed into a can.
It pairs perfectly with sweet and sour strawberries!
Price: 900 yen (tax included)
Other menus
• Premium Mont Blanc / 1,000 yen (tax included)






OYATSUBOSHI
Muffins and Icing Cookie Workshop

OYATSUBOSHI "Muffin" and "Icing Cookie Workshop"


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This is OYATSUBOSHI, located somewhere between Saitama Stadium and Higashi-Kawaguchi Station.
We'll be selling about 10 kinds of fluffy muffins baked with seasonal fruits and various other ingredients!
"Saitama Sweets Limited Edition Muffins" will also be on sale on the day!
Be sure to check out our cookie workshop where you can make uniforms and soccer balls!
Fee
Muffin / 380 yen (tax included)
Icing cookie workshop / 580 yen (tax included)
Other menus
All muffins: 380 yen (tax included)






Craft Cafe
American Chunk Cookies (Various Types)

Craft Cafe "American Chunk Cookies (Various Types)"


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American chunk cookies handmade by Craft Cafe. Crunchy on the outside, soft on the inside. Large in size with plenty of ingredients, making them satisfying. Stadium-exclusive flavors such as black cocoa and red berry are also available. Be sure to try them while watching the game.
Price: 400 yen (tax included)
Other menus
Fruit Cotton Candy / 800 yen (tax included)






Café Perico
Scones

Café Perico 'Scones'


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We sell baked goods made with organic wheat from Hokkaido and fair trade brown sugar from the Philippines. Our popular scones are inspired by the Lake District in England, with a crisp exterior and a moist interior.
Price: 400 yen (tax included)
Other menus
Chocolate chip scone / 450 yen (tax included)
Raisin scone / 450 yen (tax included)
Almond Sable Cookies / 1,000 yen (tax included)







Get a free original baseball shirt from Meiji Yasuda's "J-Activity" campaign!

We will be exhibiting a "Meiji Yasuda J-Activity Booth" near the event area.
1,000 lucky winners will be randomly selected from those who complete a survey at the Meiji Yasuda J-Activity booth to receive an original baseball shirt.
Don't miss out on these special items available only on this day!

Location Saitama Stadium 2002 South Plaza, Meiji Yasuda J-Activity Booth
Implementation time 10:00 - 14:00
Number of gifts 1,000 sheets
Distribution conditions We will conduct a lottery among those who answer the questionnaire at our booth, and the prizes will be distributed to the winners.
*Each person may only enter the lottery once.
*You can check the lottery results immediately.
*Distribution will end once all prizes have been given away.
*Distributed regardless of gender.
*Distribution will take place during booth operating hours, and will end as soon as the booth closes.


"Meiji Yasuda's J-League Activities" - A joint project between the J.League and Meiji Yasuda.
https://www.jleague.jp/special/meijiyasudanoJkatsu/

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