On the 22nd, REDIA FACTORY, the first mascot character merchandise shop run by a J.League club in collaboration with official partner Juice Co., Ltd., finally opened at AEON MALL Urawa Misono.



REDIA FACTORY's store design reflects the image of Redia family goods being produced in a factory, with the concept being "Made, born, and overflowing. Welcome to a factory full of Redia!"

Furthermore, through REDIA FACTORY, the aim is for fans, supporters and people using AEON MALL Urawa Misono to learn about the appeal of Urawa Reds and the club mascot and experience the fun, as well as to deepen ties with the local community and contribute to the revitalization of Misono Stadium Town.

The interior of the store is filled with numerous gears and pipes, giving it a truly factory-like design. There is also an automatic rotating lane where Redia plush toy floats around, creating a space where you can fully experience the world of the store.

Additionally, "hidden Redia" are depicted throughout the store, adding a playful touch that will make visitors want to search for them.
Approximately 80% of the items sold in the store are exclusive to REDIA FACTORY, including various types and sizes of Redia family stuffed toys, T-shirts, stickers, and goods featuring original illustrations.
Furthermore, you can also create your own original T-shirt by attaching a patch of your choice, allowing you to enjoy making your own unique goods, something that can only be done at this store.




At the opening event on the day, a commemorative ceremony was held, with members of Redia family, Shinzo Koroki, partner sales representative and academy role model coach, and Jun Shirakawa, head of the marketing division, taking to the stage.

At the ceremony, Takamichi Takei, Manager of the Event Promotion Division at Juice Co., Ltd., who also appeared on stage, gave a speech saying, "In addition to wanting to create a store that is loved by all our fans and supporters, we also want to make it a store that is loved by customers who are experiencing Redia for the first time."



Finally, a ribbon cutting ceremony was held to commemorate the opening, and the opening ceremony came to a close with both stakeholders and visitors celebrating the opening of REDIA FACTORY.
On the opening day, the store was bustling with visitors all day long, with lines of people constantly forming.



[Takamichi Takei, Manager of the Event Promotion Division, Juice Co., Ltd.]
"We have been able to create a special space that is unique to us together with Urawa Reds, at a level that no other team can match. We opened today, but there are still areas that need improvement, so we will continue to make improvements and hope that this will become a beloved store that fans and supporters can drop in to on any day, regardless of Trial day."

Jun Shirakawa, General Manager of Marketing Division Urawa Reds
"More and more people are coming into contact with Urawa Reds on a daily basis, and even people who don't know who Urawa Reds are seem to realize it's Urawa Reds Reds after seeing the cute mascot, so we'd be grateful if fans would come by more often, and we'd like to make this a store that will inspire people who haven't had any contact with Urawa Reds before to come to Trial."

[Partner Sales Representative and Academy Role Model Coach Shinzo Koroki]
"I am extremely grateful to have the opportunity to interact with fans and supporters through opportunities like this. When I was a player, they would come and watch me play on the pitch, but interacting with them in a different way like this is very encouraging.
I would be delighted if people who don't know about Urawa Reds become interested in them and if Redia spreads further from this store."

[Urawa Reds Official Media (URD:OM)]